Our research studies put real buyer questions to ChatGPT, Claude and Perplexity and save every answer. The Academy is where we hand that method to you: free checks that run on your own website, a new Lab every Thursday, the exact prompts from our published studies, and courses for the team that will do the work. Every check ends with a number you can write down and date. No form, no pitch until you ask for one.
Open the Academy Start with Lab 1Each one produces a number or a list you keep. None of them asks for your email.
LLM Audit Pro scores a page against the 30 checks AI assistants need to find, read and trust it, and opens two of the check cards for free. The full report with all 30 and the fixes is $55, only if you want it.
Run the free scan →Seven named crawlers feed the answers ChatGPT, Claude, Perplexity, Google, Bing, Siri and Meta AI give. One line in one file can turn any of them away. The Lab shows you how to read that file and come out with a number out of 7.
Open Lab 1 →The AI Visibility Prompt Playbook: 48 real prompts from four published studies, the 12 question shapes behind them, the six rules of a fair test and the phrases that spoil one. Filter by role, copy, fill in your category, run, count.
Open the playbook →The Executive AI Scorecard: twenty statements across investment and return, visibility in AI answers, data readiness, and workflows and adoption. The full written report opens on the page the moment you finish, with a print view for your leadership team.
Start the scorecard →The crawler permission check, the mention versus citation check, the AI Initiative Inventory, the baseline gate, the retrospective baseline worksheet, the data readiness analyzer, and every Lab worksheet as it is published.
See all the resources →Thousands of people teach AI tools online. The Academy teaches one thing nobody else publishes: how to measure what AI assistants do with your company, with the saved answers to prove it. Three findings from the studies the Lab and the playbook are built on:
LLM Audit Pro scores a page on 30 checks. The Lab takes them one at a time: the everyday scene where it goes wrong, the number from our research, the exact steps with the publisher's own menu names, what a good result looks like, and a one-page worksheet. Kept in a folder, dated, the worksheets become your site's record. Once a month the Lab also publishes the saved answers from one study question, so you can read what the assistants actually said.
The free checks tell you where you stand. The courses are what you hand to the people who own your website, your content and your AI tools, so the fixes get done in-house instead of on an agency retainer. Three tracks: AI Search Visibility (the 30 checks, one at a time), Prompt and Context Engineering (Claude, Perplexity and agents at a professional level), and Marketing Systems. Self-paced, lifetime access, no coding. Taught by Elizabeta Kuzevska, co-founder of Revenue Experts, who runs the research behind every Lab.
And when you want it measured and fixed for you, that is us: the $55 LLM Audit Pro report, the $1,495 AI citation audit with every answer saved, or a 20-minute call with John Bush, who will tell you whether a full audit is worth your money, and if it is not, will say so.
The courses teach the method. Tailored training applies it to your business: we start from your own scan, your Lab worksheets and what ChatGPT, Claude and Perplexity say when asked your buyers' questions, and train the people who own your website, content and AI tools to make the fixes and repeat the checks. Online or on site. Scope and price are set on a call with John Bush, after we have seen your numbers.
See how tailored training works →That is the first question. It is free to answer, and everything else on the Academy site follows from what the number says.
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